It isn't uncommon for consumers to move up to higher-priced brands as they age and their finances improve. However, it also ...

E.l.f. Cosmetics tapped Melissa McCarthy for a telenovela-inspired Super Bowl campaign that playfully nods to Bad Bunny’s halftime show.

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the ...

The beauty giant is set to air a telenovela-inspired campaign at the Super Bowl LX on 8 February, which it says taps into the ‘cultural conversation’ around Puerto Rican pop star Bad Bunny headlining ...

Horror is finally getting the recognition it deserves, with many scary movies receiving Oscar nominations ahead of the 98th Academy Awards, including The Ugly Stepsister for Makeup and Hairstyling.

Haunting Halloween makeup ideas💄🔪!! Thom Tillis wants you to know something: 'I'm sick of stupid' Actor Kiefer Sutherland arrested in Hollywood—what we know Mike Tomlin steps down, NFL reacts to ...

Bloody slasher Halloween makeup ideas🩸🦇!! Trump's latest 'unhinged' attack on a female journalist is 'quite alarming,' experts say Healthiest red meats to eat — and how a cardiologist says to ...

In recent months, e.l.f. Beauty has rolled out its “Glow Up” virtual makeup experience on Roblox, launched the US$10 Glow Reviver Slipstick, deepened its Roblox-Walmart commerce integration, advanced ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...