Letting raw emotion drive financial decisions sounds like a recipe for disaster. But Jennifer Lerner, the Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management at the ...

To date, I’ve written a fair amount about human decision-making on this site. However, one topic is an implicit focus in many of the posts I write. Still, it seldom ever receives explicit attention: ...

This guide explains why business-to-business (B2B) decisions are less rational than we think, and how using emotion can help your marketing be more successful. I only have six seconds to deliver a ...

We make very different choices depending on what takes the dominant role in decision-making: the head or the heart. Behavioral economists have long relished exposing our illogic when it comes to ...

Chandra is an emergency physician and global health policy specialist. Hoover is a former federal worker, sociobehavioral researcher, and global health technical specialist. We both lost our jobs as ...

We often associate decision-making with rationality. Deciding implies a certain neutrality in our minds, to ensure that our choices are correct. But for some thinkers, such as Bordeaux University ...

A cognitive-aware behavioral intelligence layer for AI-driven trading platforms, addressing decision-making under cognitive overload EmotionShield AITM, a Delaware-based artificial intelligence ...