At the ET Media and Entertainment Summit 2025, Vikram Sakhuja and Shashi Sinha discussed the need for unified measurement ...

The prospects of the creator economy have skyrocketed owing to widespread social media usage and being the preferred way of ...

Welcome to The Trade Desk fourth quarter and full year 2024 earnings conference call. [Operator instructions] Please note, ...

Welcome to The Trade Desk fourth-quarter and full-year 2024 earnings conference call. (Operator Instructions) Please note, this conference is being recorded. I will now turn the conference over to ...

Meta and Google now offer omnichannel campaigns that allow you to run ads on Facebook and Google ... driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of ...

People look at me today as the founder and CEO of a $100 million business and think I've always had everything figured out.

They can operate on any mobile operating system and device ... confident decision to further optimize your app’s conversion funnel. For this very reason, top established companies like Facebook, ...

Other influential factors for calculating mobile app acquisition costs include location, mobile operation system (OS), vertical, and the choice of social media or app acquisition channels like TikTok, ...

Learn how to use 19 distinct sales funnels to guide customers, boost revenue, and achieve your marketing goals. Achieve your ...

Transform your sales funnel with our expert guide on balancing optimization and human interaction. Find out how to create a seamless customer experience that boosts sales ...

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...