Eric Witt is jumping ship from his GMC Sierra. Why is he down on GM? He's debating the toughest truck choice: Ford, Ram, or ...

Ford is considering ending the F-150 Lightning program after weak sales and mounting losses. Only 23,034 units were sold through September 2025, far below original projections, despite being the ...

The electric Ford F-150 Lightning isn’t long for this world, according to a new report. Demand for electric trucks is falling ...

Previously likened by executives to the Model T for how revolutionary the truck was expected to be, the Lightning has missed ...

While the F-150 Lightning has been a steady (but not spectacular) seller for Ford, sales recently plummeted due to the $7,500 ...

Ford brought the F-150 Lightning to the market in 2022 and was hoping it would be the right truck at the right time. Now, it is considering retiring it ...

Imagine cresting a sun-baked ridge in California's Laguna Mountains, the kind of spot where the air hangs heavy with dry heat ...

Ford executives are reportedly weighing whether to discontinue the all-electric F-150 Lightning pickup, just a few years ...

The F-150 Lightning is a thoughtfully designed vehicle that those who get behind the wheel of it tend to love. Ford touts the ...