George Clooney launched Casamigos in 2013 ... Why is it different from other brands? What does "the best tasting tequila" taste like to Jenner? I thought that after trying it I might come out ...

Celebrities in Hollywood have moved off the red carpet and are carving out a large market segment within the beverage world.

It's celebration time for George Clooney, after the tequila company he co-founded was ... The company said it would pay $700m initially for the brand, with a further $300m due over 10 years ...

Being friends with George Clooney is probably cool enough ... Earlier this year he sold his tequila brand Casamigos, co-founded with Rande, for almost $1bn (around £750m).