The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

From a Moana American Girl doll and a Spidey-themed racetrack to a the latest Hatchimals and a goat that farts and does yoga.

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the ...

In a case of apparent mistaken identity, an adult entertainment website was incorrectly featured on the packaging of dolls promoting the new film, "Wicked." ...

In 2024, Barbie celebrated her 65th anniversary. On International Women's Day, the brand created celebrity-inspired dolls ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

At least 87 people drowned in the Great Lakes this year, and more than half of the deaths happened in Lake Michigan, according to the Great Lakes Surf Rescue Project.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

“Dolls are designed to be projected onto as generically human,” he told BOMB magazine in 1992. “Handmade toys have a really strange presence especially when you compare them to the ...