But these brands also have taken a page out of luxury brands’ playbook by being choosy about where they make their shoes ...

It's the very image of a casual shoe, worn by everyone from rockstars to Esquire editors (although we like to think we're one and the same). You know that brand that offers you the softest ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

As Black Friday approaches, sneakerheads can stay ahead of the game by guaranteeing some incredible deals ahead of the big ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Back then, he saw himself as a serious backpacker and world traveller – and the gear that supported these passions was a core part of his identity and image ... Red Wing Shoe Co., has officially ...

"You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the shoe is light ...

Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and ...

Learn about our editorial policies The concept of social responsibility holds that businesses should be good ... shoes and eye care, the buy-one-donate-one model has been adopted by other trendy ...

The Nike Air Jordan 39 "Croix" marks the latest addition to the Jordan Brand's performance basketball lineup, set to debut during the highly anticipated 2024 holiday season.

I write about how good communication can lead women to success. Sharon Leite is flipping the script on brand transformation. The CEO of Ideal Image is ... the customers’ shoes and see the ...