Xbox boss Asha Sharma acknowledged the increasing price of existing hardware and components — fuelled by global crises and the rise of AI — and said the industry had "reached a point where it will be hard to imagine" mass audiences still being able to afford "thousands of dollars" for a new console generation.

IGN Live returns to LA on June 6 and 7, where we expect first looks at Assassin’s Creed: Black Flag Resynced and the Gothic Remake, as well as an Xbox Games Showcase watch party.

Xbox is making big changes at the very top of the corporate ladder. IGN reported the bombshell news on Friday afternoon that Microsoft Gaming CEO Phil Spencer is retiring, effective on Monday, Feb. 23. On top of that, Xbox president Sarah Bond, who ...

2027 seems to be a key year for Xbox.

IGN Live 2026 returns this year to show off some of the biggest games coming out and celebrate 30 years of game site IGN (which is owned by CNET parent company Ziff Davis). There will also be plenty of game demos,

IGN Live is the first big gaming event of the season, with playable demos of upcoming games and celebrity panels.

Microsoft has posted a set of "sneak peek" photos showing work-in-progress hardware, following last week's confirmation it was building Project Helix, its next-generation PC and Xbox hybrid console. More like this New Xbox Boss Asha Sharma Reportedly Warns ...