Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

The Jordan Tatum 3 "Zen" sneakers are all set to launch on November 14, 2024. The shoes will be available on the official ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Jordan Brand has just added a promising young basketball star to its athlete roster-Bella Hines. The 5-star recruit who has ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

Nike and Jordan Brand have been mainstays on the secondary market ... Adidas had an undeniable hit with its first signature ...

The black and brown look is joined by more BAPE x adidas, the return of the AJ4 “Fear,” SATISFY x HOKA and more.