Interestingly, 60% of parents agreed that the pressure to be “grown up” or achieve success negatively impacts their child’s ...

A new poll shows 4 in 5 parents think their child is happier, more social, and confident in themselves when they play with ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more ...

Get your kid the toy they want for the holidays this year — four in five parents confirmed that their child is happier, more ...

Water beads, e-scooters and trampolines are among the most dangerous toys to give kids, doctors warn. Here's which gifts to ...

The study also looked into what parents want their kids to learn or discover while playing with their toys and dolls. The most important was that kids learn "how to socialize" (50%). That was ...

Learn how to choose safe and appropriate toys for your children's development. Avoid choking hazards and toxic materials.