Since the 1990s, Nike has flipped its iconic logo around for irreverent athletes and shoes that connect with youth culture.

The Jordan Brand is going with the trade deadline theme to overhaul their signature category. Maybe its recent marketing ...

Halfway through the season, the speculation about LeBron James retiring is only growing. The Lakers forward provided ...

The chair of the Equal Employment Opportunity Commission has long opposed diversity initiatives like those that Nike embraced ...

Ahead of the 'Bin 23' Air Jordan 6 release, here's a look back at the history of the line.

"You guys are playing with arguably the greatest player to ever play [LeBron], and excuse me when I say this, but y'all treat him like he's nothing." ...

New Orleans Pelicans center Zion Williamson’s signature shoe line is being discontinued by Jordan. He signed the deal before even entering the NBA and was the second-largest rookie shoe deal ever ...

Rankings and shopping information for the top ten basketball shoes worn in the NBA throughout January 2026.

The NBA’s greatest-of-all-time debate never truly cools off, and this week it found new life from a familiar voice. Detroit Pistons Hall of Famer Isiah Thomas once again drew a firm line in the sand, ...

LeBron’s era debate hits hardest when you look down. Modern NBA sneakers tell the story stats can’t. LeBron James Claims ...

Sacramento Kings center Dylan Cardwell was particularly excited after the latter victory because the Auburn alumnus got to ...

Stephen Curry was once asked to name his Mount Rushmore of non-NBA athletes, and he gave an interesting response. Back in ...