As part of its yearslong effort to curb raucous partying, the city created “Reality Check,” a video in which revelers break ...

The 2025 measures sound a lot like last year’s draconian crackdown, which city officials hailed as a roaring success. Critics ...

Officials in Miami Beach are releasing an unusual ad campaign to keep the rowdy crowds away as this year's spring break ...

City leaders in Miami Beach are holding a press conference Tuesday to announce a series of strict measures aimed at deterring ...

The minute and 30-second promo is part of the city's "Spring Break Reality Check" campaign, according to a memo written by Miami Beach City Manager Eric Carpenter. "The Office of Marketing ...

The city of Miami Beach has launched a reality TV-style ad campaign urging revelers to stay away or have “the worst spring break ever”— complete with endless rules and buzz-killing police ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

As spring break approaches once again, Miami Beach gears up for a new set of measures that will, hopefully, help keep everyone safe—both locals and folks traveling to this side of town in search ...

Recent data indicates that the average insured spring break trip will cost $8,306 in 2025, an increase from $6,125 in 2024 ...

“Consistent with last year’s spring break, Miami Beach will once again impose tough measures in March to reinforce the message that the city is not interested in being a spring break party ...

A new campaign, “Miami Beach Spring Break Reality Check,” will go live ... swelled before the third weekend in March. A group of nightclubs filed an emergency lawsuit saying the curfew would ...

Spring Break and Miami Beach don’t mix,” reads the YouTube ... where miles of white sand beaches and a renowned nightlife have long attracted merrymakers. Since 2021, Miami Beach has enacted ...