Bob Uecker, whose self-deprecating wit helped him parlay a mediocre baseball career into stardom as a broadcaster, actor and pitchman for beer from his hometown of Milwaukee, Wisconsin, died on Thursday at age 90,

It must have been a local show, a tape-delayed interview, a game show, something. All I remember is my dad drawing my attention to the man on the TV. “He was a baseball player, but he was really bad,

Bob Uecker took a radio gig with the Milwaukee Brewers in 1971. He stayed in that job the rest of his career, becoming a franchise and national icon.