The New Balance 990v7, the next iteration of the Boston sneaker giant’s franchise silhouette, breaks free of the dad-shoe ...

The Boston-based footwear brand reunites with one of its favorite studios for a unique take on its beloved dad shoe.

The Boston Red Sox rookie left-hander is serving as a player correspondent at the World Series. Toronto Blue Jays catcher Alejandro Kirk attended Game 6 of the American League Championship Series on ...

In the world of sneakers, few colors carry as much weight, history, and effortless cool as New Balance’s signature grey. This May, the brand is officially honoring that legacy with the launch of ‘Grey ...

Add Yahoo as a preferred source to see more of our stories on Google. "The Bear" star Ayo Edebiri is joining the New Balance family as its newest ambassador. A Boston native, Edebiri returns to the ...

Athletic brand New Balance is suing sporting goods retailer Decathlon for allegedly infringing on its trademarked logo. The claims surround a pair of Decathlon's running shoes, which New Balance ...

The brand created redesigned home and visitor uniforms debuting at the RAGZAS Asia Professional Baseball Championship 2026 ...