Matthew Ball says the idea is not to "cram ads in everything," but to find a way to put ads in games in a more acceptable ...

Xbox Game Pass Ultimate, PC and Premium have three new day one games available for subscribers on PC and Xbox Series X.

AI may create new genres of games, but don't expect it to replace high-budget AAA gaming, says Xbox CEO Asha Sharma. At ...

Once again Xbox say they need to reset the business, because turning it off and on again the last three times didn't do the ...

It appears that Microsoft's flagship gaming subscription service, Xbox Game Pass, could receive more flexible options as soon ...

Xbox CEO Asha Sharma's push for exclusive games on consoles left PC gamers worried, but the good news is we'll still be ...

For the last while, it has become difficult to articulate why you should pick an Xbox console,” he said. “Players have told ...

The Women-Led Games Showcase contains multitudes, obviously. The summer 2026 edition of the show certainly proved this point ...

A lot of news has come out about XBOX today, namely, a new memo sent from CEO Asha Sharma outlining the "Next 100 Days: XBOX ...

Asha Sharma just casually made a promise in her latest Team Xbox newsletter than fans can expect Xbox exclusives every year.

Microsoft is preparing to deliver at least one Xbox console exclusive game per year, but with layoffs on the way, which ...

Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.