The new 24.7 collection may seem like business as usual, but a few key details also hint at a surprising new priority for the sportswear brand.

Nike officially announces the 24.7 apparel collection. This latest athletic wear collection by the brand aims to introduce a line of clothing that bridges sports and daily life, the brand claims.

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This Scandi-inspired shop focuses on sustainable organic clothes for newborn boys and girls up to age eight. Expect classic designs like stripes, florals and cute animal prints with a modern twist.

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