Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Bella Hines "is the only active high school player (boy or girl) to have an NIL Deal with Jordan," according to a story ...

The No. 1 Oregon Ducks travel to Camp Randall Stadium for a Big Ten showdown vs. the unranked Wisconsin Badgers on Saturday ...

Bella Hines continues to trailblaze both on and off the court. Her latest accolade came in the form of an NIL (name image and ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Nike's annual Doernbecher Freestyle collection featuring designs from patients of the children's hospital of the same name ...

The 5-star prospect and 5'9" scoring guard from Eldorado High School in Albuquerque, NM had quite the Wednesday, officially ...

Before Caitlin Clark even struck a shot Wednesday she was showing off the shiny gold soles on the bottom of her custom Nike ...

Michael Jordan's daughter, Jasmine, had a three-word reaction to LSU commit Bella Hines' signing with Jordan Brand on ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

The basketball star, coach and the man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport ...