Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

After dedicating an exclusive commercial for Kevin Durant after he became the all-time Team USA scorer, Nike is back ... of ...

James, 30, signed a seven-year, $90 million contract with Nike before he was drafted by the ... “In the next 15 or 20 years, I hope I’ll be the richest man in the world. That’s one of ...

Debuting in a “Crown Jewel” colorway, James’ 22nd signature Nike sneaker continues the lower-cut chapter introduced on the LeBron 20. Its biggest design update is what Nike describes as a ...

Entering his 22nd year in the NBA, LeBron James will be debuting a new pair of shoes that will “match James’ powerful and agile playing style.” ...

NBA Commissioner Adam Silver recently declared Michael Jordan as his pick for the greatest basketball player of all time, ...

LeBron, a four-time NBA champion and a 20-time All-Star ... In the ad released by Nike, LeBron James pulls a light-hearted prank on his son, filling the rookie's car with cereal.

It's common practice for rookies in professional sports leagues to face harmless forms of hazing, like elaborate pranks, favors for veterans, wearing costumes to press conferences and more.

The online fundraiser event also includes a special opportunity to purchase this year's 20th anniversary commemorative ...

UPDATE (11/08): Nike has officially confirmed that the "Christmas" KD 4 is returning on Nov. 20 via SNKRS and at select ...