Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Nike Celebrates Indigenous Culture and Centers Native Youth in New N7 Collection | Nike has unveiled its latest N7 Collection ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

Nike is set to release the Air DT Max ‘96 “Falcons” on November 15, 2024. The shoe's design honors Deion Sanders’ time with ...

Longtime Nike executive John Slusher on Wednesday was named CEO of the U.S. Olympic and Paralympic Properties (USOPP), the ...

However, Barca have now opted to stick with Nike and sign a multi-year extension. The pact designates the US sportswear brand ...

According to Nike, Miller will lead the company's athlete, league and federation portfolio and play a part in Nike's goal of ...

Fans are absolutely loving Nike's ad featuring Philadelphia Eagles star Saquon Barkley's incredible reverse hurdle.

Barcelona announced a new kit deal with American sportswear brand Nike on Saturday, which Spanish reports say could be worth ...

The moves come the same month that CEO Elliott Hill started work and signal Nike will continue its renewed focus on sports.