A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...

Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

The old Jaguar brand – which has more than a ... The baby blue color and the matching Jaguar logo are a very nice touch, for starters. Then there's the slammed attitude combined with the ...

With 626 hp, the Octa is the most powerful Defender ever, but it is also the most capable. To understand the auto industry, ...

Anyone who knows me knows I love a good silly performance SUV. The reveal of the original Porsche Cayenne was a formative moment for me, as it marked a real turning point in the evolution of the ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be met with ridicule and derision — often the hard way. On the other hand, ...

Ditto the outcry over Jaguar’s new logo, said to be an affront to all that was great and good about the company and its old logo, the one that, lest we forget, festooned an increasingly decreasing ...