Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations is all about profile ... But in reality, your operations are the cogs. Your teams are the lubricant that keeps them moving. Unhappy teams? Those cogs will soon come to a grinding ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...