Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties.

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...

Further, you will be able to analyse, interpret and replicate published research using quantitative research methods and will acquire sufficient technical competence in using SPSS to perform a range ...

It will introduce a wide range of popular qualitative research methods, comparing their basic philosophies and principles. The course mostly will be using examples from health and social care. However ...

While qualitative data gives detailed information ... analysed in a way that gives easy-to-understand results. However, quantitative data lacks specific opinions and doesn’t always allow ...

It is taught by qualitative research experts who have experience of using the methods they teach. It covers the full cycle of a field-based qualitative research project: from design, to data ...

This program is available in-person, online, and hybrid. The Graduate Certificate in Qualitative Research prepares students with skills in qualitative inquiry design and analysis able to generate, ...

The minor in social research methods and applied statistics teaches you to use qualitative and quantitative research methods to answer social questions. Designed for students in the College of Liberal ...

The course introduces students to the theory and practice of qualitative research methods in sociology. The seminars address issues of research design, data collection and analysis in relation to ...

There is a growing demand for mixed methods researchers who can successfully integrate quantitative and qualitative approaches to address complex research issues. In as little as three to five ...

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis, mixing qualitative and quantitative methods and ...