Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Selena Gomez’s Rare Beauty is doubling down on its core cheek category as it lays the foundation for a significant move in the future. As reported, the brand has hired investment banks Goldman Sachs ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 album — ...

I've been helping readers find the best deals for over five years. Rare Beauty's Soft Pinch Tinted Lip Oil just launched this morning and it's already sold out in one shade. The Soft Pinch Tinted Lip ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...