Christmas gifts for kids don’t need to be high-tech in order to be fun. Rather than (or in addition to) getting your kids an ...

"We see cases of children swallowing button batteries every single year because button batteries are everywhere. And if a ...

Discover why so many parents think it's important for their kids to play with a doll or action figure they truly love.

Interestingly, 60% of parents agreed that the pressure to be “grown up” or achieve success negatively impacts their child’s ...

So in keeping with Strategist tradition, I’ve rounded up the most exciting and sought-after toys that kids of all ages are putting at the top of their wish lists this year. To create this list ...

A new poll shows 4 in 5 parents think their child is happier, more social, and confident in themselves when they play with ...