Also known as immersive or engagement ads, these creative offerings take the game to a whole new level through the incorporation of 360-degree video, augmented reality (AR), and virtual reality (VR) ...

How the newly finalized MPEG-I immersive audio standard is bringing true, six-degrees-of-freedom sound to virtual and ...

Virtual keyboards are a frequent source of frustration for augmented reality (AR) users. The virtual surfaces are slow and ...

Use of Red 6’s augmented reality flight training system is the first such integration on a rotorcraft platform.

Universal to all VR experiences is the ability to bring people together, says Zero Latency General Manager Avery Torres.

Abstract: The purpose of incorporating Virtual Reality (VR) and Augmented Reality (AR) into ERGs for women is to investigate how these immersive technologies might facilitate more participation and ...

So, there’s this new tech called augmented reality, or AR for short. It’s basically like layering computer stuff onto what ...

The full dive VR will bring customer experience to the next level. And of course, it is a distinct competitive advantage for ...

Are you finally ready to hang a computer screen on your face? Fifteen years ago, that would have seemed like a silly question ...

“In recent years, smart glasses have evolved from a futuristic novelty to an essential tool in a variety of industries,” said ...

Abstract: We present an augmented reality surgical robotics console for the da Vinci Research Kit (dVRK) that integrates a real-time distance measurement tool to enhance spatial awareness during ...