The iconic premium tanning brand introduces enhanced formulations, luxurious packaging and new applicators following its reacquisition by CEO and Founder, Alyson Hogg, reigniting a powerful purpose ...

This summer, Vita Liberata, Ireland's most popular at-home-self-tan brand, has crossed the Atlantic and hit shelves at Sephora here in the U.S., and we are beyond excited! Vita Liberata is one of the ...

Feel free to get a tan and get as dark as you like! Doesn't that sound so liberating? Thanks to__Vita Liberata__(with their Summer Sunless Glow Tan treatment at the Setai Spa Wall Street), summer just ...

Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more If you're looking to emerge from ...

Northern Ireland entrepreneur Alyson Hogg has vowed to banish the ‘you’ve been tangoed’ image of fake tan after buying back the brand she sold six years ago. Ms Hogg, who is from Co Antrim, launched ...

If you are looking to give your pale skin a sun-kissed glow, gradual tanning lotions are a great place to start because the color develops slowly (typically within three days of consecutive use). This ...

With the sun finally shining and Ireland enjoying a welcome spell of mild weather, many beauty fans are looking for ways to achieve that golden summer glow without exposing their skin to harmful UV ...

MTV presenter Laura Whitmore was among the VIP guests treated to Vita Liberata tanning and skin finishing in the V Festival Louder Lounge. At the 2013 V Festival in Chelmsford, Laura Whitmore provided ...

Vita Liberata Marula Dry Oil Self Tan SPF 50 £39, Boots and vitaliberata.com This three-in-one product does it all: giving an instant bronze sheen to skin while also gradually developing into a ...