Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Swatch Group catapulted to fame with its motley of colorful plastic watches, credited with saving the entire Swiss watch ...
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Introducing: The Robot Albatros — The Brand’s First Aeronautical Watch
Meet the Robot Albatros ✓ Czech design and Swiss manufacturing join forces to honor the legacy of the Aero L-39 ✓ ...
Apple accused of misleading consumers with Apple Watch ‘carbon neutral’ claims
Apple said in 2023 that “select case and band combinations” of its Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch ...
soapcentral15d
7 best Swiss watch brands for men in 2025
Watch connoisseurs know that Swiss watches are among the best watches in the world. Not only do they look exceptional, but the Swiss are also renowned for their craftsmanship, attention to detail, and ...
Robb Report12d
Why the ‘Swiss Made’ Mark on Your Watch Doesn’t Mean What You Think It Means
A national narrative, in other words, is crucial to a Swiss watch company’s bottom line—Lecamp, for one, insists the brand’s timepieces are “100 percent Swiss Made”—but it comes at a ...
Droid Life3d
OnePlus Hears You, Person With Small Wrists; Company Working on Smaller Watch
Big. It measures at 46mm, weighing 80g. With that size, you do get a respectable battery size, but not everyone has a wrist ...