Matthew Ball predicted a rise in ad-supported gaming before joining Xbox, and he still thinks it's a good idea.

Xbox chief strategy officer Matthew Ball believes one way to help revitalize gaming is through something most people do not ...

Xbox's chief strategist is considering in-game ads that might help "keep our products affordable" and "fund outstanding work ...

So when I was trying to decide which streaming stick to buy a while back, the Fire TV Stick 4K Max was an easy choice, ...

As artificial intelligence accelerates towards more powerful capabilities, Anthropic CEO Dario Amodei is urging governments ...

Just 100 days ago, when n CEO Asha Sharma replaced long-serving executive Phil Spencer, she said she’d work to “understand ...

Xbox CEO Asha Sharma told employees that Microsoft's gaming business will end the fiscal year at about a 3% profit margin, ...

Here are the 7 key takeaways from the Fable demo gameplay: ...

Tubi will simulcast two World Cup 2026 matches for free: the opening games in the tournament for the USA and Mexico. Just ...

Spirits were running high at this year’s Summer Game Fest amid the gaming industry’s excitement for the upcoming release of “Grand Theft Auto VI” — despite the fact the Rockstar Games title had no ...

Fox Corp.’s Fox channel is cutting to commercials during the hydration breaks added to the FIFA World Cup for this first time, potentially creating hundreds of new ad spots.

Everything to know about EA Sports College Football 27: the July 9 release date, the July 2 and July 6 early access windows, ...