Amazon on Thursday tried to temper investor concerns about the impact of the Trump administration's tariffs on its e-commerce business, but the company may have few options left to ensure small third-party sellers stay put in the face of crushing levies.

The tech giant reported strong quarterly earnings that weren’t affected by new tariffs on Chinese imports, but the looming levies dimmed the company’s outlook.

Well, that didn't take long. Just a few weeks after President Donald Trump announced his aggressive tariffs, some China-based sellers on Amazon (NASDAQ: AMZN) have started increasing their prices -- sometimes significantly.

Quarterly earnings from both Amazon and Apple Inc., two of the world’s most valuable companies, put on full display how US President Donald Trump’s trade wars threaten the bottom line of even big

About half of Amazon’s third-party sellers are from China, and the White House took significant issue with Amazon’s rumored plans to highlight tariff-related price increases this week.