Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

Despite a ton of volatility, shares of Dutch Bros (NYSE: BROS) are still up 98% in the past 12 months (as of April 22). It's ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free ...

The Starbucks makeover continues, affecting both the shops and the people who staff them. We'll learn more about how it's ...

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free ...

Starbucks union delegates voted to reject the company’s latest contract proposal, which organizers say falls short by only ...

Sharpies, smiley faces, and ceramic mugs are part of Starbucks’ comeback plan. But as the brand leans into feel-good fixes, baristas are asking a different question: who exactly is this helping?

Starbucks' situation might swing from bad to worse, as it has to deal with macroeconomic pressures, unionisation, ...

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and drawings on takeout cups. But the company just set some limits.

Jake Skorheim addresses the tipping debate in Starbucks, sparking discussions on the evolving culture and its impact on ...

A visit to Starbucks locations shows unhappy workers. Baristas don’t like the new policies instituted by CEO Brian Niccol.