Starbucks' "Back to Starbucks" strategy under Brian Niccol lacks substance, and stock performance has been disappointing.

CEO Brian Niccol’s goal to restore some of the coffee chain’s former homey feel includes baristas adding upbeat greetings and ...

Key Takeaways Starbucks CEO Brian Niccol has been busy with a turnaround plan at the coffee chain since taking over last fall ...

Since taking over the role as Starbucks' CEO, Brian Niccol has emphasized the need to bring the company back to its roots by ...

Starbucks is creating a new dress code for store employees in an effort to revamp its cafes. Here are the new guidelines.

Starbucks has seen 'early signs' that customers are choosing to stay at its coffeehouses longer to take advantage of the free refill perk.

The new dress code is just the latest tweak under CEO Brian Niccol, who aims to return the coffee chain’s image from a ...

Starbucks is updating its uniform policy, emphasizing the appearance of its recognizable “green aprons” as part of CEO Brian ...

Starbucks is implementing a new dress code for workers starting in May that the coffee giant says will "create a sense of ...