Right now you can get the Dyson Supersonic hair dryer—our editors' pick for the best luxury hair dryer—for 23% off at Amazon.

Earlier this morning, Amazon has unveiled a terrific deal on the very popular Dyson Supersonic hair dryer as part of its Prime Day event. This marks one of the very first time the high-end styling tool has ever been discounted – which is probably a truly historic moment for beauty enthusiasts.

Dyson's original hair dryer is massively marked down for Prime Big Deals Day - and it's got thousands of others beat! Grab this deal for 23% off.

Reviewers said they actually like blow-drying their hair now. “I have naturally curly hair and this by far is the best hair dryer I have ever used,” one customer wrote. “Smoothes all my flyaway hair strands when I blow it straight and drys my hair in half the time.”

Not only does it cut your drying time in half, but it also protects your hair from heat damage, leaving it smooth, shiny and full of life. Whether you’re prepping for a big event or just trying to breeze through your morning routine, this Dyson Supersonic Hairdryer deal will make sure every day is a great hair day.

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The Dyson Supersonic is a hair dryer for the future, made with intelligent heat control to prevent heat damage to hair and sensitive scalps. It comes with attachments for gentle air, diffusing, flyaway prevention and more, plus a carrying case. Today, it’s $100 off its usual $429.99 list price.

SAVE $100: As of Oct. 8, the Dyson Supersonic hair dryer is on sale for $329.99 on Amazon. That's a savings of $100 from its normal list price. If you've been in need of a swanky new hair dryer, Amazon's October Prime Day is a great opportunity to fix that.

We all know and love the Dyson AirWrap; it's no secret that the hair tool is one of the most coveted in the beauty industry. However, it does come at a hefty price (I'm talking almost £500, people). So,