Where it may have started with the bigger things, one day, you may realize you’ve been standing in the breakfast cereal aisle ...

McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...

“FOBO is a serious problem that can inflict far more damage than FOMO,” McGinnis noted. “Unlike FOMO, which is largely an internal struggle that mostly hurts you, the costs of FOBO aren’t just borne ...

The term FOBO was coined at the same time as FOMO, but fewer people are familiar with the damage it can cause. Hiraman via Getty Images These days, people are generally familiar with FOMO ...

These days, people are generally familiar with FOMO, the fear of missing out. Some have even learned to embrace JOMO, the joy of missing out. But a lesser known (yet related) phenomenon is FOBO.