The brand leverages Imagen 2 on Vertex AI to create personalised product imagery that improves click-through rates.

Eric Kilburn Jr has always been taller than the rest, though he only realised that he was as big as he is now when he was ...

As part of an expanded partnership with Google Cloud, sports apparel company Puma is tapping generative AI for its branding and online sales efforts.

The company, which attributes less than a quarter of its revenue to direct to consumers, hopes AI will help it build better, ...

The athleticwear company's latest use of AI allows it to use Google's Imagen tool to create photorealistic backgrounds for ...

Google has showcased the impact of generative AI in workplaces at its 'Gemini At Work' event, highlighting productivity gains and ...