NBA TV ratings are shaped by different factors as consumers digest content in new era. The league and its TV partners need to navigate those issues.

Ahead of Game 5 of the NBA Finals between the Pacers and Thunder, viewers at home will finally get to take in the pregame atmosphere at the Paycom Center. According to Shams Charania, ESPN plans to air the intro video and player introductions in their entirety on ABC — a practice that ESPN abandoned after 2013 in favor of commercials.

In 2024, the Boston Celtics secured the most championships in NBA history, with 18 titles. Check out other champions dating back to 1950.

The Caesars Sportsbook promo code NEWSWK2DYW will give new users 10 double your winnings odds boosts for the NBA Finals.

Rachel Nichols joins Colin Cowherd to discuss if Caitlin Clark is already one of the biggest stars in sports after her stellar return to the court. They also dive into the NBA Finals officiating, break down who really won the Desmond Bane trade between the Orlando Magic and Memphis Grizzlies,