One Big Ten school just became even more enticing for future athletic prospects. The UCLA Bruins athletic department ...

Seaton’s “Buffs Box” includes four Taco Bell classic items, a large drink and a collectible player cup with the sophomore on ...

John Mateer just helped put the entire world on to the Sooners with a dope NIL deal that you don’t see often today originally ...

This article was originally published on www.si.com/fannation/name-image-likeness as Texas college football stars join actor ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Northern Illinois won the line of scrimmage. It didn't allow a sack. It limited Notre Dame's top 10 rushing attack to just ...

Q&A: Alabama Director of Athletics Greg Byrne spoke with The Tuscaloosa News to discuss NIL, football scheduling, campus ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

South Carolina Gamecocks quarterback LaNorris Sellers has gone viral for his new Mercedes-Benz NIL deal. South Carolina Gamecocks quarterback LaNorris Sellers has become one of the most highly touted ...

Football coach Eric Schmidt and hockey coach Dane Jackson said they're not outbidding opponents, but they need to be in the ...

This summer, new regulation has altered the NIL space, and how collectives operate to bring athletes to their schools.