Unity was one of 2024’s worst performing stocks. New social media posts from Keith Gill might boost the stock in the short term, but they won’t fix the company’s game development platform.

It's a new year, and there's a new hot stock on Wall Street—but not much to explain its sudden volatility. Unity Software jumped as much as 16% early Thursday, before handing back a large part of those gains.

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,

Key Takeaways Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity.

Unity Software stock is rising after a post from Keith Gill that may or may not have anything to do with the company.

Unity Software (U) shares gained 9% after a large block trade. Social media buzz increases with positive posts.

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In a surprising turn of events, GameStop Corp GME -1.78% Get Free Report shares saw a pre-market increase of 2.36% on Thursday, as per Benzinga Pro. This uptick followed a social media post by Keith Gill, also known as “Roaring Kitty” who was instrumental in the 2021 GameStop stock surge.

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,