The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...

The buzz around J.Crew’s influencer collaborations is the result of Chief Marketing Officer Julia Collier’s deliberate casting strategy: choosing content creators unexpected enough to catch consumers’ ...

Megan Thee Stallion teamed up with Droga5 for a creepy circus-themed trailer promoting her annual Vegas party.

CEO Tim Boyle discusses the brand’s latest stunt and his work in front of the camera, decades after starring in Columbia ads with his mother.

AI is supposed to make ad agencies more efficient. But what happens when it becomes so efficient that it starts undermining the business model? That’s the premise of “The Chat,” the latest industry ...

M+C Saatchi and Peel’s tourism stunt has Icelandic knitters join meetings and stitch together one-word summaries.

Marketers should prioritize clear messaging, calibrate AI creative to consumer sentiment and build multi-week social plans beyond the Big Game itself on Feb. 14, 2027.

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot. (Scroll down to watch them all.) ...

Jen Martindale, the team's head of marketing and communications, joins the Marketer's Brief podcast to explain how the Cubs decided to launch a microdrama series.

National campaigns don’t always deliver local results. Quad’s Joshua Lowcock explains how localized media planning, stronger data, and market-specific creative can help brands connect with consumers ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...