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martech
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Transition to a career in martech: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...
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Why B2B marketing must adopt B2C tactics
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.
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3 tips for cutting through the DTC noise with marketing data
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.
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