See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...

The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.

Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies ...

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. There’s reason to believe genAI, when done right, can build trust — when done transparently.

It starts with managers looking for new features and ends three to six months later with a new tool for the team.

B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024.