The broadcaster says live events, verified journalism and outcome-based measurement remain central as digital platforms take a growing share of ad dollars.

By Jamie Casemore Rogers Sports & Media's Citytv is balancing Canadian originals with proven franchises and new international ...

A new long-form digital series is part of a broader strategy to grow audiences, deepen engagement and spotlight players ...

The league has signed a six-year extension with Bell Media while adding new streaming and digital partnerships ahead of the ...

Increased sponsorship activity is helping drive visibility and momentum for women’s sport alongside broader gains in ...

(Image via Amazon Canada) Amazon used its second-ever Canadian Upfront to showcase a connected advertising and entertainment ecosystem, bringing together Prime Video, Twitch and ad tech capabilities ...

Prime Video has greenlit five new unscripted titles and a Halloween special for the LOL comedy franchise as part of its ...

I'll be honest: this feels like a strange and fascinating moment to become the editor-in-chief of strategy and Media in ...

Seasonal promotions, streaming campaigns and public-sector messaging helped drive activity during the week of May 18 to 24.