YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Visit geoptie.com/free-geo-audit today and discover exactly where your website stands in the GEO revolution. With detailed ...