Established shows offer platforms a shortcut to audiences, but wider distribution can dilute exclusivity. Industry experts ...

The shoe combines an engineered mesh upper and Full-Length Foam with a textured rubber outsole, while India-inspired ...

Kalpana Singh, CMO, Raymond Lifestyle, explains how Ethnix is using experiential marketing to cut through festive clutter, ...

When AI levels the creative field, brands win by knowing what matters to customers and making themselves easy to find—and ...

From its Rs 20 price point to quirky, celebrity-led advertising, Sting used affordability, distribution and strong brand ...

The next phase of AI in BFSI marketing lies in connecting data, decisions and customer experiences, with marketers learning ...

VML India has announced a leadership transition effective December 1, 2026. Babita Baruah, currently CEO of VML India, will step into a senior regional leadership role as head of the Ford business.

The festival featured Rare Beauty, Huda Beauty, Kayali, Kay Beauty and Nykaa Cosmetics, alongside K-beauty brands Laneige, ...

Gupta will lead the company's product, commercial strategy and partnerships, while driving expansion across MENA, APAC and ...

Sporting legend Kapil Dev joined Business Today editors at the season preview to champion a shared vision of making golf more ...

Conceptualised and executed by RVCJ Media, the three-film campaign brings Amazon India’s price-and-trust proposition into a ...

Gen Z buyers seamlessly reinterpret tradition, blending it with digital discovery, personal expression and evolving ...