The collaboration will roll out customisable marketing assets, AI-driven campaigns, and multi-lingual training modules to ...

Cathy Ibal shares CNN’s strategy for integrating AI, tackling brand safety concerns, and adapting to the digital and ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

With technological advancements, programmatic advertising will help brands deliver targeted, personalised, and high-impact ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

VideoVerse’s CRO reveals how 5G transforms broadcasting into dynamic, interactive experiences for today’s evolving audiences.

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...