The impact of AI goes far beyond efficiency, Camire explained. Global knowledge work is valued at $20-30 trillion, and even a ...

During an Advertising Week panel, CMO Drew Panayiotou explained how marketers can measure success when accuracy is not ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...

Executives from Unilever, Gap and Marriott are increasingly focusing on agency partners who can deliver on performance and ...

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

PepsiCo has tripled content production since integrating the agency closer to its internal teams while seeing sales growth ...

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional ...

With younger consumers in mind, agency WorkInProgress helped the pizza chain craft a new look and sound, including an audio-visual expression.

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.