When the calendar turns to spring, most US consumers begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how marketers can meet their needs.

Digital marketers and businesses know that social media listening and monitoring are vital for brand and reputation management and customer relations. So track these 5 keyword types.

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

Market Research - Learn a technique for thinking about your customer's perceptions.