Marketing Strategy - Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in ...

As AI-driven search and AI browsers reduce traditional traffic, websites are evolving from destinations into infrastructure ...

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus. The annual report was based on an analysis ...

There are many approaches to pricing. These include cost-based, going-rate, target profit, cost-plus, and break-even approaches. When you think about it, all of these approaches to pricing a product ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...

Artificial Intelligence - Some 88% of in-house marketers believe generative AI tools will replace some of the services ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

Marketers are experiencing a burnout crisis. Marketing Week's 2025 Career & Salary Survey found that in the past year, 58% of marketers surveyed have felt overwhelmed, 56.1% have felt undervalued, and ...

AI-driven creative is transforming B2B advertising by connecting creative decisions to pipeline, revenue, and measurable ...

This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks.

Customer trust in business is eroding: 69% of customers do not trust advertisements, and 71% do not trust sponsored ads on social media, according to a nationwide poll. Customers used to trust ...