Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”.

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.