The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

What were earlier relegated to conventions of childhood now make it well past adolescence without embarrassment, thanks to ...

We finally made it to 2025! We couldn’t be more thrilled for all the newness set to come our way, especially in the world of ...

Similarly, the Squishmallow craze, which predates the more recent Jellycat frenzy, saw Gen Zers and Millennials clamor to get their hands on one of the bulbous stuffed toys. In 2021, a kids store in ...

This set may be $20, but that’s because you’re basically getting two sets in one. This 246-piece camping adventure set ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

Admitting to enjoying of glass of cow’s milk as an adult is tantamount to saying you collect cuddly toys and take baths with a sibling. But haters take note: ignoring the ick and downing a glass of ...

In 2025, retailers and consumers can anticipate shelves with new playsets, plush, collectibles, craft kits, and more.

If you have a young child at home—or heck, even know a young child!—then you likely know all about Squishmallows. The super ...

Shoppers typically tighten their budgets after celebrating the holidays and the new year. Luckily, $20 goes a long way at ...