Analysts and experts agree the deal is a huge win for UFC. The post Why Paramount Deliberately Overpaid for UFC Media Rights appeared first on Front Office Sports.

Joe Rogan sees the UFC's deal with Paramount helping the sport grow exponentially.

Hours after Paramount and UFC announced a billion-dollar rights deal, Dana White said he had yet to hear from his friend, ...

UFC big boss Dana White recalled a wild story when they were taking down illegal streams of their pay-per-view fights.

Michael ‘Venom’ Page is set to face long-time contender Jared Cannonier on the UFC 319 main card after impressing MMA’s most ...

One week on the job, tech scion David Ellison is settling in at the Paramount lot after his family took over the century-old ...

When Dana White and the UFC announced their new broadcast partnership with Paramount, set to begin in 2026, they alleged that the deal would be 'incredible' for their athletes.

Dana White confirmed Joe Rogan’s UFC role will stat intact as $7.7B Paramount+ deal ends PPV, streaming all events from 2026.